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Built for Publishers

Throughout our entire build stage everything we’ve created was from the eyes of the publisher and how our tools will help add efficiencies to your day while driving better ROI on your ads.

Network Ranking Tool

Share your waterfall in real-time with demand to drive efficiency and higher revenue from your yield optimization.  You control the data displayed as well as permissions to enable demand partners to change floors and add placements without you having to lift a finger.  Gone are the days of answering countless email and messaging requests to change floors!

Next-Gen Bidding

We are powering the next-generation bidding platform, free from demand bias, to drive increased competition for every impression. With our bidding process, take control of your auctions and visualize all the bidding dynamics via easy to use, yet powerful, Bid Landscape reporting. Aequus is committed to bringing both Demand and Supply partners closer, through open, transparent, and neutral bidding.

User Level Data

Power your UA strategies with the accuracy of Impression and User Level Ad revenue reporting. Gain insights to every user you acquire and connect your data to your own power BI tools. And your data is your data.

A/B Testing

Leverage more granular A/B testing capabilities with easy to set up experiments. Make data-driven decisions, understand full-funnel metrics such as eCPM, retention and ARPDAU.  Test pacing and ad frequency, banner refresh intervals, Bid floor, in-app bidding vs waterfalls, and much more.

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